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Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prĂȘt-Ă -porter in a 1966 collection called âRive Gaucheâ, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
Original: $414.62
-65%$414.62
$145.12Product Information
Product Information
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Description
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prĂȘt-Ă -porter in a 1966 collection called âRive Gaucheâ, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.






















